About this item 97% LESS HAIR FALL: Helps reduce hair fall caused by breakage. System vs. non-conditioning shampoo. Designed for fine and thin hair to help support stronger-looking, fuller-bodied hair from the start of your wash routine. DURAPLEX FORTIFIER TECHNOLOGY: This anti breakage shampoo features 2.9% Duraplex Fortifier Technology with a thickening complex, protein strength, and cuticle actives. 0% Sulfates. 0% Silicones. THICKER, FULLER HAIR: Helps provide fuller, thicker-looking hair while optimizing pH and increasing internal strength to reinforce the core of fine hair for resilience, elasticity, and lift. ANTI BREAKAGE SHAMPOO: Helps shield against external damage and leaves less hair on your brush due to breakage, helping fine hair look smoother and feel stronger. System vs. non-conditioning shampoo. CONSUMER-VALIDATED: 91% of consumers agree they had more body/volume; 87% of consumers agree their hair feels thicker. Based on a Nexxus salon hair care study with 40 consumers on 10/21/24. Show more
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